Monday, March 11, 2013

Advertising Techniqes

Testimonials -Use of celebrities

Bandwagon effect-Makes you  want it because everyone else does

Glittering generalities-The use  of appealing words without much to do with to do with product

Emotional appeal-Attempt to touch emotions to buy make you product

Plain folks appeal-Tries to appeal using common people

Scientific appeal-Use of statistical evidence to persuade




Teastimonnials
Plain folks


Scientific Appeal
Emotoinal appeal
Bandwgon



Glittering generalities

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