Advertising Techniqes

Testimonials -Use of celebrities

Bandwagon effect-Makes you  want it because everyone else does

Glittering generalities-The use  of appealing words without much to do with to do with product

Emotional appeal-Attempt to touch emotions to buy make you product

Plain folks appeal-Tries to appeal using common people

Scientific appeal-Use of statistical evidence to persuade

Teastimonnials

Plain folks

Scientific Appeal

Emotoinal appeal

Bandwgon

Glittering generalities

text design

Proximity-the quality or state of being

repetition- the act or an instance of repeating or being repeated

Hierarchy- A way to organize info.

Contrast-to set off in contrast : compare or appraise in respect to differences 

Serif-any of the short lines stemming from and at an angle to the upper and lower ends of the strokes of a letter 

Sans serif-a letter or typeface with no serifs 

1.

ACADEMY ENGRAVED LET

ALGERIAN

AMAZE

ARIAL

ARIAL BLACK

2.Serifs are more extended at the tips

3.First you make a shape with the shape tool then you use the freeform pen tool to type on the text